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Google Wayfinding

Exterior wayfinding system for Google's Kirkland campus.

Description

When Google’s Kirkland campus was set to substantially expand, they approached Studio Matthews to design a new wayfinding system to guide Googlers and visitors. Google’s founders are strong believers in the Montessori method of learning, which focuses on sensory stimulation. This inspired our design solution: each building on campus is identifiable by its unique texture, accompanied by a letter and Google color. The signs’ tactile quality invites touch, and as the light shifts throughout the day and from season to season, the dimensionality of the signs creates a changing shadow play.

 

 

Role

Research
Concepts & Ideation 
Visual Design

Team

Designed at Studio Matthews.

Awards

+ Core77 Design Award - Visual Design.
+ SEGD Honor Award 2017 - Wayfinding. 

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